Atlanta, Georgia, USA 01 March 2016 -- When a consumer wanders down a store's aisle, packaging matters. Approximately 70 percent of brand selections are made at the time of purchase. Today, we're announcing the acquisition of Excel Displays & Packaging, which gives us even stronger capabilities to help customers drive consumers to their brand over the competition.
Our Georgia-Pacific corrugated business already manufactures high graphic and traditional corrugated packaging, but this acquisition brings new capability in point-of-purchase displays, digital print capability that complements our current print offering, and an additional converting plant.
The acquisition includes a state-of-the-art converting plant in Aurora, Illinois; sales and design office in Bentonville, Arkansas; and a minority interest in Five Star Sheets sheet feeder consortium in New Carlisle, Indiana. There are approximately 120 Excel employees who we're welcoming to Georgia-Pacific.
"Excel has a highly regarded team and a reputation for quality packaging and innovative displays," said Billy Medof, president of GP Corrugated. "We are excited to welcome them to the GP Corrugated team and look forward to enhancing the solutions we bring to our customers."
Established 1989, Excel is an innovative designer and manufacturer of award-winning point-of-purchase displays, high-graphic retail packaging, in-store signage and industrial packaging.
Excel's founder and CEO, Michael Mikula, describes the acquisition as a perfect fit. "As our growth and national presence accelerated over the past several years, we were looking for a company that could take our investments, grow them further, and provide access to a larger customer base that can benefit from all that Excel has to offer. I'm proud of everything we've built, and I'm confident that GP will make the Excel brand even stronger."