Covington, Kentucky, USA, and Montreal, Quebec, Canada, 28 Feburary 2011 -- /PRNewswire/ --  Domtar Distribution Group, a leading provider of high-quality paper, packaging and graphic arts supplies, has been rebranded as Ariva. The rebranding as Ariva marks the beginning of a new era in the company's development as a leading provider of best-in-class solutions for the 21st century.

The Ariva name and brand replaces all of the company's legacy brands: RIS the paper house in the United States and Buntin Reid, JBR La Maison du Papier, and The Paper House in Canada.

The company's new tagline, "Paper to pixels. The way forward." conveys Ariva's commitment to innovating new ideas and solutions to meet the evolving needs of customers in the digital age.

"Our customers' businesses and needs are changing in ways no one could imagine a decade ago," said Mark Ushpol, senior vice-president of Ariva. "Our new identity reflects our recognition of these fundamental changes and our commitment to work as a unified team to deliver new products and solutions to give our customers a competitive edge. No matter where the future leads, Ariva will be there with innovative solutions to help our customers communicate, collaborate, and compete more effectively."

Ushpol said the Ariva brand provides a strong, unified identity for the company in all of the markets where it operates, including the United States, Canada, Mexico, the Caribbean, and Latin America. "Ariva is focused on new opportunities and partnerships globally, while building on the proud legacy of our predecessor companies," he added. "Our core values have not changed; we remain committed to excellence, to serving customers with professionalism and integrity in forging long-term relationships."

Ariva, a business of Domtar Corporation (NYSE/TSX: UFS), is a leading provider of products and solutions that help organizations communicate and collaborate more effectively. Ariva builds on its rich heritage as one of North America's premier sources for high-quality paper, packaging, and graphics supplies. The company has 24 locations throughout North America. To learn more, visit www.arivanow.com.

Domtar Corporation (NYSE/TSX:UFS) is the largest integrated manufacturer and marketer of uncoated freesheet paper in North America and the second largest in the world based on production capacity. The company also manufactures papergrade, fluff, and specialty pulp. The company designs, manufactures, markets, and distributes a wide range of business, commercial printing, publishing, converting, and specialty papers. Domtar owns and operates Ariva, an extensive network of strategically located paper distribution facilities. The company employs approximately 8500 people. To learn more, visit www.domtar.com.